It's important for a well-known brand like CEAT Limited to take care of every detail. It's somewhat essential for them to give an excellent experience to their customers while shopping at one of their CEAT shops across the country. Shine Concepts got the privilege of being able to work with CEAT, a renowned multinational tyre manufacturing company. The partnership was to create new environments for their different outlets using Shine Plus LED lights. The job wasn't just about replacing old light fixtures. It was also about making a place where people feel welcome and where their products can be seen in the best light possible.
Understanding the Vision
When CEAT reached out to us, we knew that all retailers were dealing with similar issues. The issue of an antiquated lighting system wasting significant amounts of electricity. Mostly, the case was of the inability of their store's lighting to showcase their high-end products effectively. And lastly, an overall atmosphere not consistent with CEAT's contemporary brand. Along with these problems, CEAT also wanted to keep its promise to be environmentally friendly. And Shine's product is known for this. We used both LED lights and long-lasting, useful fixtures to make the space bright and modern. Our well-selected lights showcased CEAT's high-quality products. Not just this, it also highlighted the company's commitment to saving energy.
The Shine Plus Solution
The team at Shine Concepts gave CEAT decades of experience with LED lighting. We analysed the space first. We then used a selective product line for each outlet. That's how we were able to come up with a full lighting solution that fit CEAT's needs perfectly. Our primary lighting products in the lighting solution were:
20W LED Track Lights Utilizing Bridgelux LED Technology. These track lights provided the targeted, controllable lighting needed to effectively showcase CEAT's entire range of tyre options. The ability to aim and dictate the direction of the light allowed for the best possible visual experience on every tyre.
15W round surface LED panels were utilized in perfect complement with the LED track lighting. Their modern design and sleek profile created an even, shadow-free illumination for the entire retail space.
600 mm LED suspended drum lights were also included to provide architectural elegance and lighting functionality, and to aid in creating an upscale atmosphere that conformed to CEAT's premium image.
LED Metal Radiant Track Systems provide further flexibility for dynamically changing CEAT's displays in the retail environment and provide the versatility to continue to support their evolving lighting needs.
Bringing the Vision to Life
The best way to evaluate the effectiveness of our lighting program or solution is to see how successfully it is executed and built into the business operations of CEAT Shoppe outlets throughout India—from Chittor, Andhra Pradesh, to Ganganagar, Rajasthan, and from Kerala to New Delhi, plus dozens of other cities in Uttar Pradesh, Maharashtra, Gujarat, and more, as well.
To ensure that customers of CEAT Shoppes enjoyed a consistent high-quality lighting experience across their extensive network, we entered into a formal rate contract with CEAT Ltd., under which every CEAT Shoppe throughout India would benefit from a premium lighting solution that was easily available to all their shop outlets.
The Impact: Beyond Brightness
The results clearly show that energy consumption has significantly decreased. This has not only resulted in decreased operating expenses for CEAT but also contributed to CEAT's reduced carbon footprint. This, in turn, has helped the brand in achieving a cost-effective bottom line. And successfully meeting their objectives for sustainability. Shine Concept promises improved efficiency for its new lighting system. The plus one is improved overall customer experience.
Customers could better understand and appreciate the products when they walked into well-lit stores. They will be able to appreciate more the specifications, tread designs, and quality features of tyres that are lit up more evenly.
These factors made CEAT fit the customer's expectation for a welcoming environment where they could enjoy their shopping experience and browse longer for products before making a decision. The more contemporary appearance of the new lighting system enhances CEAT's market leadership status.
Lighting the Way Forward
The Shine Concepts approach to illumination is to shine a light on the things you love most. In this comes your environment, products, and your brand. Our work with CEAT Shoppe shows that we are dedicated to coming up with new LED solutions. The solution that actually meets the needs of your business. And along with that, a way to help make the future more environmentally friendly.
We are even more sure than before that when LED technology, vision, and careful execution work together, the result is brilliant. Customers of CEAT don't just buy tyres from the company. Now they also have an experience that represents quality, creativity, and sustainability.